With a career spanning three decades, Tim has worked with some of North America’s largest oil companies, contributing to market development, sales growth, product branding, and client outreach. More recently, he played a pivotal role in the expansion of HERO BX, leading the company’s biodiesel production sales from startup to $400M in annual revenue. Tim also has a strong background in the petroleum industry, with expertise in distillate fuel trading, specialty chemical sales to refiners, diesel fuel marketing and quality management, and biodiesel marketing. He has consistently contributed to market development, sales growth, and brand strategy throughout his career.